Jump to How to sell through buy and sell groups.Buy and sell groups are best for people looking to sell-off old items, garage-sale style.įor merchants, buy and sell groups should not be the primary way of selling on Facebook, but there are ways that retailers can use these groups to help build their brand, especially on a local level. Part of the move to adapt Marketplace to retailers comes from the fact that C2C transactions are more commonly done through Facebook buy and sell groups.įacebook groups can enable the buy and sell feature, but more commonly, localized groups for specific towns and cities are used for buying and selling. Jump to How to sell on Facebook Marketplace.Given that Facebook’s internal data in 2019 indicated a major B2C opportunity for retailers, don’t be surprised if Marketplace continues rolling out features that refocus it toward ecommerce businesses. While it’s still sometimes used in this way, Facebook has since added features like on-site checkout and shipping options meant to accommodate the needs of small businesses. They can do it mid-scroll.įacebook Marketplace was originally set up as a consumer-to-consumer (C2C) sales tool meant to compete with Craigslist, with users posting classified ads and arranging direct in-person exchanges of product and payment. The customer never has to leave Facebook to purchase your item. With Facebook Shops, merchants can set up a fully functioning online store located directly on their Facebook Business page. If you’re a small business owner looking to build an audience, grow your brand, and boost your sales all at once, Facebook Shops is the best sales channel to start with. We’ll cover each in more detail below, but first, here’s a quick introduction to the ways to sell on Facebook: 1. How to sell through buy and sell groupsįacebook offers a ton of tools to help merchants and users sell online.
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